Designed the complete branding and UX/UI for a horse riding scheduling platform, creating visual identity, intuitive user flows, and a responsive app interface
Overview
his project is a full branding and UX/UI case study that I designed independently, covering research, user experience strategy, interface design, and visual identity creation. The goal was to develop a seamless, user-friendly platform for scheduling horse riding lessons. I created a cohesive visual identity, designed intuitive user flows, and illustrated custom graphics reflecting the charm and spirit of horse riding. The responsive app interface was crafted to make the booking process simple, engaging, and efficient, ensuring all UX and UI elements worked together for a consistent and enjoyable user experience.
My role
Led the project independently, handling research, UX strategy, interface design, visual identity, and custom illustrations, ensuring a cohesive and seamless user experience.
Tools
Conducted extensive market and trend research to understand the tech gadget landscape and minimalist design principles. Crafted a modern, clean logo and visual system to communicate innovation and simplicity. Designed products with sleek, ergonomic forms and intuitive interfaces, utilizing high-quality materials and futuristic finishes.
other
AI-powered
Catalog Design
Branding
Branding
Artra
For Artra, a work footwear manufacturer, we designed a complete catalog blending photography, retouching, and layout. We enhanced the visuals using AI-generated images, creatively edited to fit the final design
Visual Identity
Webdesign
Branding
Branding
Kopčianka
Collaborated on the branding and communication strategy for Kopčianka, creating visual identity, website, and promotional materials for a residential development by Metrostav