For Artra, a work footwear manufacturer, we designed a complete catalog blending photography, retouching, and layout. We enhanced the visuals using AI-generated images, creatively edited to fit the final design
Overview
Artra, a leading manufacturer of work footwear, tasked us with taking their catalog to the next level. The project included photography, product and image retouching, AI-generated visuals, layout design, and promotional materials. Every element was carefully crafted to enhance clarity, consistency, and appeal, reinforcing Artra’s brand identity and showcasing their products in a professional and engaging way.
My role
I contributed to product and image retouching for the catalog and participated in creating AI-generated visuals. I was part of the Codes Brand House team, collaborating closely with the team to bring the project to life.
Tools
MidJourney, Adobe Photoshop, Adobe InDesign
This image was generated using MidJourney and then carefully edited to better fit the project. The visuals were used to distinguish different catalog sections based on industry applications. We customized and branded the images, for example by adding the letter ‘A’ for Artra on the helmet or retouching the worker’s boots with Artra branding. These images added depth, a futuristic touch, and a modern design trend to the project.
other
Visual Identity
Webdesign
Branding
Branding
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